Top Tips for Choosing the Best Banners for Your Enterprise

Banner advertising has been with us for a good number of years. As a matter of fact, it may well be one of the earliest forms of advertising we have, next only to posters and other printed advertisements such as flyers and leaflets.

If you are running a business and would like to give it an edge over its competitors, one of your best options is to promote it through banner advertising. But when you have decided to have banners made for your business, your next task is to choose the right kind of banner for your needs. And this is where a little information and knowledge goes a long way indeed.

Banner

Keep it just the right size – and keep it simple

Whilst banners can be as big as you want them to be, especially with advanced printing equipment and materials available today, there is something to be said about banners that are just the right size – not too small and not too big. One thing about banners is that they need to be easily read and understood, so this is where you should also be careful in keeping your banner’s message simple and straightforward. Avoid using too many words on your banners, as this may just end up confusing your prospective customers. It would also be a good idea to use bigger fonts for your banners so that anyone, even from a distance, can read your message and understand it. But whilst focusing on a simple and straightforward message, you would want your message to have the proper information as well – information that can help your customers know more about you and what you have to offer. This is where striking a balance between simple and informative is important.

Do not neglect to consider the importance of the right colours

The importance of the right colours for your banner cannot be denied. Even if you have an adult target audience, colours still make a distinct difference on whether your banner will get noticed or passed over. Your best choice when it comes to this is to choose colours that catch the eye – colours that cannot easily be overlooked, such as red or yellow (have you ever wondered why the McDonald’s logo is so popular and recognised worldwide? It’s not just about the ‘M’!). But, along with this, you also have to choose colours that can blend well with your existing company logo or brand. In addition, it may be well worth your while to analyse your target audience and think of what colours may appeal to them or grab their attention. One tip: if you are involved in the financial sector, you may want to stay away from red colours for your banners, as this can unconsciously remind people of being ‘in the red’, or being in debt or losing money.

Look at your competitors and what they are doing

If you can, it may well be worth the effort to also have a look at what your competitors are doing when it comes to their printed advertisements. You may either want to emulate what seems to work for them, or go a different route altogether. Either way, you can get a good idea of what your competitors are up to and can attempt to offer a product or service on the same level or better.

Whether you decide to choose roller banners, X banners, outdoor banners, or more, it is important to choose the right type of banner design that suits your company and your purpose. Banner experts like Roller Banners UK also stress the importance of high-quality printing and materials that are guaranteed to make your banners last longer – and be more effective as well.